Michelle Harrolle, director of the Vinik Sport & Entertainment Management Program, teaches courses related to marketing, sales and fundraising in sports and entertainment in the School of Marketing and Innovation. Currently, Harrolle serves as president of WISE Tampa Bay. She has spent the past five years at USF dedicated to 100% student residency/fellowship placement.
Additionally, Harrolle has published a book on esports and has been published in a number of journals including the Journal of Sport Management.
Her years of experience in the sports industry include being aquatics director at Providence College; swimming coach at Providence College, Florida State University and The Ohio State University. Harrolle was one of three head female collegiate coaches of both men’s and women’s D1 athletics. She was the director of a Tampa Memorial Golf Tournament from 2003-2007. At North Carolina State University, she received highest teaching honor bestowed on a professor, the 2012-13 North Carolina State University and College of Natural Resources Teacher of the Year awards.
Harrolle has served as a member of several professional organizations, including the Sport Marketing Association, North American Society for Sport Management and the National Recreation and Park Association. She has also served as a reviewer for numerous publications and a presenter at various international conferences.
Harrolle earned a PhD, master’s and bachelor’s degrees from the University of Florida where she was an All-American Honorable Mention collegiate swimmer. On a personal note, Harrolle is an avid rock climber and enjoys traveling with her husband, Ryan along with playing video games with her son, Landon, who is a gamer and streamer.